The mischievous and diabolic art of James Flora (1914-1998):
Glimpses of rare works from the archives
and news about Flora-related projects
This steamroller is obviously in violation of some vehicular maximum-occupancy statute. The question is—who gets ordered to court? Most likely young Fletcher (at the controls), the only homo sapien on the scene. He's the most convenient scapegoat (though not the only goat).All the other animals jumped on top of the steam roller as fast as they could. It was the only safe place to be.Page from The Day The Cow Sneezed, Flora's 1957 children's book (his second), reprinted in October 2010 by Enchanted Lion.
"STOP!," everyone was shouting.
But the steam roller kept right on at full speed.
Illustration from the cover of Eugene Ormandy & the Philadelphia Orchestra's 1954 Columbia Masterworks 10" LP, Richard Strauss: Till Eulenspiegels [sic] Lustige Streiche and Waltzes from Der Rosenkavalier (AL-46).
The original artwork no longer exists except on the somewhat rare (and hence very collectible) cardboard sleeve. The bland, generic typesetting is poorly juxtaposed atop Flora's iconic fine-art imagery. We can only speculate that Flora — who also specialized in mischievous typography — provided the artwork but did not design the package.
Another pencil draft from the 1955 sketchbook we've been featuring the past few weeks. The purpose of this stand-alone drawing is unknown. Other sketches on the same and adjacent pages feature rough panels for a cartoon ad about Proctor toasters; none of those drawings depict a loss of limbs.
Black ink on vellum overlay of illustration from Flora's first children's book, The Fabulous Firework Family (1955). One of numerous such artifacts donated by Flora to the Dr. Irvin C. Kerlan Collection at the University of Minnesota Libraries. Overlays were used to indicate colors for printing. Flora's books were published over a 27-year span, during which printing processes underwent a number of developments. However, all Flora's books pre-date digital printing techniques.
Figures from a mid-1950s sketchbook. The two panels were juxtaposed horizontally, but are stacked here for vertical display. The purpose of the drafts is unknown, and the elements are unrelated to any other sketches in the book.
Our title, not Flora's. Draft from sketchbook ca. 1955, purpose unknown. Adjacent pages feature rough illustrations of management skills, probably intended for a topical magazine assignment.
Baba Yaga, pen & ink and oil pastel on paper, 14" x 16", 1996. Previously unpublished and uncirculated late life work (two years before the artist's death). Wiki entry profiles a dangerous damsel:She flies around on a giant pestle or broomstick, kidnaps (and presumably eats) small children, and lives in a hut that stands on chicken legs.
Flora authored and illustrated 17 children's books under his own name between 1955 (The Fabulous Firework Family) and 1982 (Grandpa's Witched-Up Christmas). A milk crate in the Flora archives contains contracts and correspondence for each one. Most of the letters passed between the author/artist and his legendary editress, Margaret McElderry.
Untitled pencil drawing discovered in mid-1960s sketchpad. Theme unknown. The pad included dozens of rough pencil sketches for Flora's 1964 book My Friend Charlie, along with a number of unrelated sketches, mainly architectural, some Mexico-inspired, most incomplete. This work echoes nothing else in the sketchpad, or any other known Flora work.
Hot Stove League entry: illustration (one of several) from "The Big Leagues Are Killing Baseball," LOOK magazine, April 15, 1958. The above image is an original painting. Many of Flora's early commercial illustrations exist only as printed reproductions, the original art either kept by the magazines or thrown out. When I interviewed Flora in 1998, I asked him about the whereabouts of his commercial originals. "They would reproduce it," I queried, "but they wouldn’t think to give it back to the artist?" Flora replied, "Yes, they would—if the artist wanted it. But most artists didn’t even think of getting it back in those days. I didn’t, mostly."
Christmas greetings Flora-style from Columbia/Okeh Records. Above: cover of the December 1942 new release flyer from Flora's then-employer. James had not yet risen to the position of art director (he would in 1943); at the time he was just nearing the end of his first year in the art department under the legendary Alex Steinweiss.
Spot illustration, Columbia Coda, August 1945. That was Flora's final year as Columbia art director, and the final year of the monthly Coda, which Flora launched in 1943 and illustrated single-handedly. In January 1946, Robert M. Jones assumed the AD role when Flora was promoted to Advertising Manager. Coda was transformed into the monthly Disc Digest, few of which featured Flora illustrations.
In the Nov. 20 Wall Street Journal "Bookshelf" column, Meghan Cox Gurdon reviews Flora's 1957 The Day The Cow Sneezed, recently reprinted by Enchanted Lion Books:"Flora's style is about as goofily retro as it's possible to get, with wide-eyed men in suits, amazed-looking wild animals, and an old-fashioned matte palate of red, pink, green and gray. In the story a series of wild events unfurls when a boy neglects his cow, which catches cold and lets loose a colossal sneeze. The force of it bowls half the farmyard first onto a motorcycle and then onto a steamroller, which topples statues and scrunches through a zoo."
Untitled, undated (ca. mid-1960s) ship in cross-cut view. Previously unpublished and uncirculated work (rendered in tempera and pencil) discovered in sketchpad.
Shelf display of Flora kiddie books in the office of Cynthia Johnson, director of the Rowayton (CT) Library. The glass-enclosed office is nestled behind the checkout counter, so patrons can view the display. (The plush creatures are non-Floracentric, but companionate.)
Above: rejected attempt at a Little Man Press logo, ca. 1939-1940, discovered in early sketchbook. The experiments continued:
Eventually Flora and his LMP partner Robert Lowry settled on this design:
Untitled pen & ink, 1994, from sketchpad. Unknown Mexican (presumably) town square.
Untitled pencil sketch, mid-1960s, discovered in artist's sketchbook. No indication the draft was refined for any specific use.
JimFlora.com is offering a new 2011 poster-sized calendar featuring a 1954 Flora woodcut illustration called SHEFFIELD ISLAND. The artwork is hand-printed letterpress in black ink on kraft card stock; a 12-month tear away calendar is attached on the bottom. When the year ends, you have a unique hand-pulled letterpress Jim Flora print suitable for framing.
