Untitled pencil drawings for unknown project,
discovered in 1960s sketchbook
discovered in 1960s sketchbook
Kangaroo for Christmas offered joy of an entirely different sort to the Sallys and Bobbys of the Mad Men era. First published in 1962, the story of little Kathryn’s astonishing gift from her Uncle Dingo showcases the marvelous period illustration of James Flora, a giant among midcentury commercial artists. Working in riotous bursts of carnation pink and deep teal, Flora adds visual pop to an off-kilter story that hardly needs it, but is gloriously zanier for it all the same.
Today in 1914, James Royer Flora was born in Bellefontaine, Ohio. Above our guy is pictured relaxing at home in the late 1980s. Interesting juxtaposition of bold patterns, with hunting jacket, slacks and chair vying for focal primacy. Cameo in the upper right by the Fab Four, depicted in 1964, tho it appears to be a hand-rendered (probably not by Flora) replica of a famous photo.I love this picture; this is exactly the way I'll always remember him, with that great head of hair and his flair (?) for mixing plaids (we used to tease him about that all the time). I'm fairly sure it was my brother Robert that took it and probably for some kind of promo shot Dad asked him to create.In the early 1970s, Flora rendered an autobiographical montage, The First Five Years, in acrylic on wood. The work featured six stacked tiers depicting incidents during the artist's childhood. We posted one tier in December 2008. Here's another:
This steamroller is obviously in violation of some vehicular maximum-occupancy statute. The question is—who gets ordered to court? Most likely young Fletcher (at the controls), the only homo sapien on the scene. He's the most convenient scapegoat (though not the only goat).All the other animals jumped on top of the steam roller as fast as they could. It was the only safe place to be.Page from The Day The Cow Sneezed, Flora's 1957 children's book (his second), reprinted in October 2010 by Enchanted Lion.
"STOP!," everyone was shouting.
But the steam roller kept right on at full speed.
Flora authored and illustrated 17 children's books under his own name between 1955 (The Fabulous Firework Family) and 1982 (Grandpa's Witched-Up Christmas). A milk crate in the Flora archives contains contracts and correspondence for each one. Most of the letters passed between the author/artist and his legendary editress, Margaret McElderry.
Untitled pencil drawing discovered in mid-1960s sketchpad. Theme unknown. The pad included dozens of rough pencil sketches for Flora's 1964 book My Friend Charlie, along with a number of unrelated sketches, mainly architectural, some Mexico-inspired, most incomplete. This work echoes nothing else in the sketchpad, or any other known Flora work.
Christmas greetings Flora-style from Columbia/Okeh Records. Above: cover of the December 1942 new release flyer from Flora's then-employer. James had not yet risen to the position of art director (he would in 1943); at the time he was just nearing the end of his first year in the art department under the legendary Alex Steinweiss.
In the Nov. 20 Wall Street Journal "Bookshelf" column, Meghan Cox Gurdon reviews Flora's 1957 The Day The Cow Sneezed, recently reprinted by Enchanted Lion Books:"Flora's style is about as goofily retro as it's possible to get, with wide-eyed men in suits, amazed-looking wild animals, and an old-fashioned matte palate of red, pink, green and gray. In the story a series of wild events unfurls when a boy neglects his cow, which catches cold and lets loose a colossal sneeze. The force of it bowls half the farmyard first onto a motorcycle and then onto a steamroller, which topples statues and scrunches through a zoo."

Detail, "Furnished," Primer for Prophets alphabet series, 1954. We've issued 12 letters as limited edition screen prints, but "F(urnished)" is still in the deep freeze. The full print isn't as disturbing as the above detail suggests—the husband beyond the crop hasn't lost his cool. All shall be revealed by the time we complete the series.
Half-page from unfinished and untitled hand-painted children's book prototype, ca. early 1960s. The project includes ten words (e.g., "automation," "characteristic," "evident," "powerful") defined, pronounced and illustrated for young readers. A previous partial page ("fantasy") appeared on this blog in November 2008.
Detail, "Raided," Primer for Prophets alphabet series, 1954. We've issued 12 letters as limited edition screen prints, but "R" remains on our to-do list.