The mischievous and diabolic art of James Flora (1914-1998):
Glimpses of rare works from the archives
and news about Flora-related projects
Kangaroo for Christmas offered joy of an entirely different sort to the Sallys and Bobbys of the Mad Men era. First published in 1962, the story of little Kathryn’s astonishing gift from her Uncle Dingo showcases the marvelous period illustration of James Flora, a giant among midcentury commercial artists. Working in riotous bursts of carnation pink and deep teal, Flora adds visual pop to an off-kilter story that hardly needs it, but is gloriously zanier for it all the same.
Hot Stove League entry: illustration (one of several) from "The Big Leagues Are Killing Baseball," LOOK magazine, April 15, 1958. The above image is an original painting. Many of Flora's early commercial illustrations exist only as printed reproductions, the original art either kept by the magazines or thrown out. When I interviewed Flora in 1998, I asked him about the whereabouts of his commercial originals. "They would reproduce it," I queried, "but they wouldn’t think to give it back to the artist?" Flora replied, "Yes, they would—if the artist wanted it. But most artists didn’t even think of getting it back in those days. I didn’t, mostly."
Untitled pencil sketch, mid-1960s, discovered in artist's sketchbook. No indication the draft was refined for any specific use.
Detail, "Furnished," Primer for Prophets alphabet series, 1954. We've issued 12 letters as limited edition screen prints, but "F(urnished)" is still in the deep freeze. The full print isn't as disturbing as the above detail suggests—the husband beyond the crop hasn't lost his cool. All shall be revealed by the time we complete the series.
Half-page from unfinished and untitled hand-painted children's book prototype, ca. early 1960s. The project includes ten words (e.g., "automation," "characteristic," "evident," "powerful") defined, pronounced and illustrated for young readers. A previous partial page ("fantasy") appeared on this blog in November 2008.
Detail, "Raided," Primer for Prophets alphabet series, 1954. We've issued 12 letters as limited edition screen prints, but "R" remains on our to-do list.
Untitled, incomplete tempera and pencil drawing, ca. 1950, found in a sketchbook from Flora's Mexican period (1950-51). The ghostly shadows in the periphery reflect bleedthrough from an image on the reverse side of the page. No finished or refined version of this work has been found.
Based on playful hand-lettering from the 1955 Jim Flora Mambo For Cats RCA Victor album cover, the set includes "Flornaments," consisting of 72 miniature figure icons (dingbats) from Flora artworks. Samples:
Chance Encounter (detail above), a 1970 Flora tempera, was issued in a limited edition run of 20 in 2008. With last week's sale of print number 1/20, the edition is now sold out. It may later be offered in reduced form in print items such as cards, calendars or folios, or commissioned as exclusive, premium-priced, custom-formatted single prints produced privately at our discretion. But that's it for edition prints. Chance Encounter is our first sold out limited edition release.
One-half of an undated black and white business card (mock-up) from the 1950s. At the time, though he lived in Rowayton CT, Flora shared an office (and probably an art studio) at 21 East 63rd Street in Manhattan. A classic tempera painting from the period caricatures the neighborhood.
NOW AVAILABLE: the next four works in the Primer for Prophets screen print series. Cool Flora illustrations of the American nuclear family during the 1950s, when grocers employed stockdogs, crows fought tug-of-war over lingerie, and cigarettes were obligatory in the obstetrics ward. The images derive from a 1954 trade-only alphabet booklet that Flora illustrated for CBS-TV, depicting consumer markets for prospective TV advertisers.
Tempera overlay, The Day the Cow Sneezed, 1957, courtesy the Dr. Irvin Kerlan Collection, University of Minnesota Children's Literature Research Center.
Just released: a new Flora fine art print. The Big Bank Robbery (edition of 30) was reproduced from an undated tempera on board that reflects the nuances of Flora's mid-1960s style. (The title was handwritten on the reverse.) The three-tiered tableau depicts colorful Flora mayhem: inscrutable monsters with misshapen features, Lego architecture, bug-eyed buildings, gumdrop color fills, and—yes—a bank robbery.
Postman bites dog! Or at least appears to be attempting to turn the tables. Tempera draft from The Day The Cow Sneezed, courtesy the Dr. Irvin Kerlan children's literature collection. Although the book was published in 1957, archival correspondence between Flora and his Harcourt editor Margaret McElderry indicates the book was being developed as early as 1955, the same year Flora's first children's book, The Fabulous Firework Family, was published.
Detail, The Depot Fire, tempera on paper, 1963. This is about one-third of the entire work, which will be fully reproduced in our forthcoming book, The Sweetly Diabolic Art of Jim Flora. We reviewed printer's proofs of the pages this week, and the book is on schedule for publication by Fantagraphics in August or September.
Detail, The Day the Cow Sneezed, tempera draft, 1957, courtesy the Dr. Irvin Kerlan Collection, University of Minnesota. A gallery of early Flora roughs and overlays from the Kerlan collection will be included in our next Fantagraphics book, The Sweetly Diabolic Art of Jim Flora (target publication date September 2009).
Detail: undated, untitled, and unidentified commercial illustration
A new fine art print of a wild 1970 Jim Flora tempera painting has been listed on eBay. We have editioned 20 prints of Chance Encounter, and only two are being offered at the launch price.
