The mischievous and diabolic art of James Flora (1914-1998):
Glimpses of rare works from the archives
and news about Flora-related projects
Last weekend, my husband and I did something new for both of us: we wallpapered a wall. We learned a lot about measuring, cutting, and patience, and got to deeply respect the skills of professional wallpaperers. But after hard labour I’m proud to present the results: the wall behind Pim’s bed is covered in gorgeous blue wallpaper! Pim picked this design, featuring original drawings by the late Jim Flora, because he loves music and plays the trumpet.The entire Jim Flora Collection (more than music) by Astek can be viewed here.
"I think of Flora as the Picasso of Jazz; his other-worldly depictions of Jazz musicians capture perfectly the vibe of a certain era of the music—brash, swingin' and full of ecstatic movement. There's another side to Flora as well. If you look closely at his LP illustrations, beyond the exciting flash, you see a cunning method to his cartoonish madness."
Detail of large-scale illustration for "A Meeting of the Clan at a State Park," article in New York Times, October 14, 1956. This detail, reproduced (with the full illustration) in our second anthology, The Curiously Sinister Art of Jim Flora, is from a rejected version of the assignment found in the Flora family archives. The published version has similar elements, but repositioned.
Detail from panoramic illustration for article "Arts and the Man," Park East magazine, May 1953. Flora served as the publication's art director in 1952, but moved on to full-time freelancing in January 1953. His successor in the Park East AD chair was his longtime colleague Robert M. Jones, who had also succeeded Flora as AD at Columbia Records in 1945. Jones jobbed out several Park East illustration assignments to Flora. The following year, Jones was named AD at RCA Victor Records, for whom he commissioned Flora to create some of the label's most iconic LP covers of the mid-decade.
Spot illustration for "The Patented Gate and the Mean Hamburger," a short story by Robert Penn Warren which appeared in the January 1947 issue of Mademoiselle magazine. At the time Flora was employed at Columbia Records, but having been promoted out of the art department and focusing largely on bureaucratic tasks (much to his displeasure), he was seeking outside freelance work. His first assignment for Mademoiselle, for Robert Lowry's "Little Baseball World," had appeared in the September 1946 issue. All illustrative elements from "The Patented Gate" (and "Little Baseball World") were reproduced in our second anthology, The Curiously Sinister Art of Jim Flora.
Partial illustration, "What is Automation," Collier's magazine, March 16, 1956. Pull quote from the layout:Automation has been heralded by some as the threshold to a new Utopia, in which robots do all the work while human drones recline in pneumatic bliss.The complete two-tiered illustration—half-utopian (above), half-apocalyptic—was reproduced in our second anthology, The Curiously Sinister Art of Jim Flora.
Spot illustration, April 1946 Columbia Records Disc Digest, a monthly "commentary on the new Columbia Masterworks and popular records plus interesting features on the artists who make them." DD was the successor to Flora's popular monthly Coda, which he created for the label in 1943. Coda was seemingly "retired" when Flora was promoted from Art Director to Advertising Manager in 1945. He illustrated all issues of Coda, but very few DDs. Here's Flora's cover for the April '46 issue:
Many (but not all) of Flora's covers and spot illustrations for Coda and DD showcase a more sober side of the artist. These publications focused primarily on classical ("serious") music. Besides his well-known penchant for hot jazz—as evidenced in his wild album artwork for Columbia—Flora was a devotee of classical music and many of his Coda illustrations reflect the dignity of the genre.
The above tempera on illustration board by Flora was recently purchased by a fabulous financial blogger. The Rube Goldberg-like catalytic pipeline originally appeared in the December 1964 issue of Fortune magazine accompanying an article entitled "A New Turn in Taxes."
