electromechanical design

Spot illustration, promotional brochure for trade journal Electromechanical Design: Components and Systems, 1957. Flora illustrated a number of covers for the monthly from 1957 to 1960.

pretzel machine

Pretzel-making machine, spot illustration, Research & Engineering magazine, September 1955, marking Flora's debut in this short-lived monthly. The cover art is credited and the interior illos unmistakably reflect his whimsy, but no art director is listed in the masthead. Starting with the combined October/November issue Flora is ID'ed as art director, a position he held thru August 1956. An extensive gallery of Flora covers and interior illustrations from R&E was reproduced in The Sweetly Diabolic Art of Jim Flora.

the cognitive process

Flora explains how the brain reacts to stimuli—it's all cogs, pulleys and tiny hammers. Another (see below) illustration from the November-December 1944 issue of Columbia Coda.

Skunkabater

Spot illustration, Research & Engineering, April 1956

science geek 3

Illustration, "The Challenge of Frontier Products Development"
Research and Engineering magazine, cover detail, July 1956