The Fourth of July

The work isn't titled, and there's no specific reference to Independence Day, but this unpublished 1990s acrylic on canvas suggests celebratory patriotism and civic pride, so we'll offer it as tribute to our nation's founding 236 years ago today.

P.S. This non sequitur works too. Illustration from The Fabulous Firework Family, Flora's first (1955) children's book.

"visual pop in an off-kilter story"

Pamela Paul in the New York Times reviews Enchanted Lion Books' new reprint of Flora's Kangaroo for Christmas:

Kangaroo for Christmas offered joy of an entirely different sort to the Sallys and Bobbys of the Mad Men era. First published in 1962, the story of little Kathryn’s astonishing gift from her Uncle Dingo showcases the marvelous period illustration of James Flora, a giant among midcentury commercial artists. Working in riotous bursts of carnation pink and deep teal, Flora adds visual pop to an off-kilter story that hardly needs it, but is gloriously zanier for it all the same.

Rowayton Creature Tableau (new print)

Our latest Jim Flora limited edition fine art print launches today. We've dubbed the untitled, undated black and white work Rowayton Creature Tableau because of the strange figures populating the streets of this seaside Connecticut village (the artist's adopted hometown). The previously uncirculated and unpublished pen & ink with watercolor drawing was discovered in the artist's collection. We've analyzed the technique and determined that it reflects the 1970s style of caricature commonly found in Flora's children's books of that decade.

Flora lived in Rowayton from the mid-1940s to his death in 1998. Over the years he rendered scenes from the town dozens of times (see our recently released Bell Island at Night print) in a variety of media. The creature tableau is one of his more playful portraits of the town.

Rowayton Creature Tableau has been issued in a numbered, limited edition of 25 prints at a price of $150 (+s/h) each. Prices will increase as the edition sells down.

Charlie Yup's cast of characters

Hand-drawn two-page spread of figure studies for Flora's third book for young readers, Charlie Yup and His Snip-Snap Boys (1959). The pages, which do not appear in the published edition, were scanned from the Dr. Irvin C. Kerlan children's literature collection at the U of Minnesota.

On the mock title page at right, the author refers to the book as "An Old Fashioned Scissor and Paper Adventure." Although the characters above were drawn in pencil and painted in tempera, a few draft pages (later donated by Flora to Dr. Kerlan), including an early version of the title page, feature hand-cut figures glued to the paper.

The explanatory note atop the left page was intended for Margaret McElderry, the legendary children's book editor who in the mid-1950s encouraged Flora to embark on a secondary career that yielded 17 titles (all edited by McElderry) in 27 years. Charlie Yup is the hardest-to-find of the vintage Flora books, rarely turning up at auction or in the listings of antiquarian booksellers.

McElderry passed away in February at the age of 98.

hybrid vehicle

This steamroller is obviously in violation of some vehicular maximum-occupancy statute. The question is—who gets ordered to court? Most likely young Fletcher (at the controls), the only homo sapien on the scene. He's the most convenient scapegoat (though not the only goat).

All the other animals jumped on top of the steam roller as fast as they could. It was the only safe place to be.

"STOP!," everyone was shouting.

But the steam roller kept right on at full speed.

Page from The Day The Cow Sneezed, Flora's 1957 children's book (his second), reprinted in October 2010 by Enchanted Lion.

Walter Beartree & the Boo-Saying Whale

Flora authored and illustrated 17 children's books under his own name between 1955 (The Fabulous Firework Family) and 1982 (Grandpa's Witched-Up Christmas). A milk crate in the Flora archives contains contracts and correspondence for each one. Most of the letters passed between the author/artist and his legendary editress, Margaret McElderry.

The crate is also stuffed with manila folders for dozens of abandoned or rejected book ideas. Walter Beartree and the Boo-Saying Whale does not have a folder, but these pencil roughs were discovered in a sketchbook from the mid-1950s.

After Uplift, Ka-Chow!

In the Nov. 20 Wall Street Journal "Bookshelf" column, Meghan Cox Gurdon reviews Flora's 1957 The Day The Cow Sneezed, recently reprinted by Enchanted Lion Books:

"Flora's style is about as goofily retro as it's possible to get, with wide-eyed men in suits, amazed-looking wild animals, and an old-fashioned matte palate of red, pink, green and gray. In the story a series of wild events unfurls when a boy neglects his cow, which catches cold and lets loose a colossal sneeze. The force of it bowls half the farmyard first onto a motorcycle and then onto a steamroller, which topples statues and scrunches through a zoo."

Flora books arrayed

Shelf display of Flora kiddie books in the office of Cynthia Johnson, director of the Rowayton (CT) Library. The glass-enclosed office is nestled behind the checkout counter, so patrons can view the display. (The plush creatures are non-Floracentric, but companionate.)

Cynthia is producing a jigsaw puzzle of a 1980 cartoon map of the town rendered by its illustrious Citizen Flora, a resident from 1946 to his death in 1998. The puzzle should be available soon at the library, and will be announced on this blog. Cynthia also plans to host separate presentations about Flora's children's literature and his fine art legacy early in 2011.

Photo: Beth Sorrentino

The Day the Cow Sneezed mini-print

JimFlora.com has issued a low-cost ($25) fine art print of the cover of THE DAY THE COW SNEEZED, Flora's second kiddie book. Originally published in 1957 by Harcourt, the book was just reprinted by Enchanted Lion. Our 11" x 8-1/2" print features the complete cover art (used on both editions), including Flora's playful hand-cut letters. This is an open, unnumbered edition (i.e., there is no limit on the print run).

life in the food chain

Half-page from unfinished and untitled hand-painted children's book prototype, ca. early 1960s. The project includes ten words (e.g., "automation," "characteristic," "evident," "powerful") defined, pronounced and illustrated for young readers. A previous partial page ("fantasy") appeared on this blog in November 2008.

balancing act

Spot illustration, dedication page, The Day the Cow Sneezed, now back in print thanks to Enchanted Lion Books.

The first review—favorable!—courtesy the For Immediate Release (Kids) blog:

I like his habit of calling attention to certain words by putting them in all caps, nearly on every page: POW! WHAMBO! and my personal favorite KA-BLOWIE-BLAM! I also enjoy the language he uses, specific phrases such as "scrunched as flat as corn flakes." It's just plain good reading paired with some spellbinding illustrations that make this a book you won't want to miss.

night-sky moonswinger

With the anticipated October reprint (by Enchanted Lion) of Flora's 1957 kiddie book The Day the Cow Sneezed, we're focusing on the re-emergence of the Flora children's market. We're planning an open edition (low-cost) fine art print of Cow's playful cover, and we're proofing the above image for a planned bedroom-suitable print. The overalls-clad night-sky moonswinger appears on the back cover of Flora's 1972 Atheneum-published book, Pishtosh Bullwash & Wimple. When the proof proves proven, we'll announce the print's release. The book is not currently scheduled to be reprinted, but Enchanted Lion hopes for a long-term reprint schedule covering the entire Flora catalog.

Last year we issued a limited edition fine art print called Ferris Wheel Fireworks, depicting a spectacular two-page spread from The Day the Cow Sneezed.

The Fabulous Firework Family (cartoon)

Flora's first children's book, published in 1955, was adapted for animation by UPA's Terrytoons in 1959. It was directed by Al Kousel and produced by Flora's longtime friend Gene Deitch. Jerry Beck of Cartoon Brew posted it to YouTube and wrote about the project at his blog here. We agree with Jerry's assessment: "Though Flora was involved with adapting the story to the screen, the final result wasn’t entirely successful in translating the charm of the original book." Jerry also explains that it was "the last cartoon Deitch personally produced at the studio." Flora's close friend Gene moved to Prague with his wife in '59 and to this day continues to live and prosper there. Deitch makes periodic contact with us to convey recollections of his departed friend Jim and share rare Flora artifacts. Gene also wrote the Foreword for our first book of Floriana, The Mischievous Art of Jim Flora.

Red Mike hunts the scissor boy

Detail from title page, Charlie Yup and His Snip-Snap Boys, Flora's third children's book, 1959. That's Charlie, snipping away at right; the villain with the lasso is Red Mike.

In the book, Red Mike is ... red. However, as with many illustrated books of the period, color pages alternated with black and white to make printing more economical. A number of Flora's kiddie books reflect this trend.

Charlie Yup (endpapers)

Left half of endpaper, Charlie Yup and His Snip-Snap Boys, Flora's third children's book, published in 1959. This seems to be the rarest of Flora's out-of-print kid-lit. Antiquarian book dealers ask three figures for used copies. This book also betokens the end of Flora's classic, edgy 1950s commercial illustration style, which became tamer in the 1960s.

food chain 2

Detail, Sherwood Walks Home, Flora's eighth children's book, 1966. We won't reveal the outcome, but we suspect the cat is the most determined diner.

Charlie and Wallingford

Caution: archivists at work. Snapshot of two 1943 artifacts parked on a collapsible card table at CT storage facility housing Flora collection. Larger work is Charlie's Egg, a tempera on (the back of a) Columbia Records convention brochure; the bottom partial is one of two covers for an unpublished kiddie book, The X-Ray Eye of Wallingford Hume. Both images were fully reproduced in our third Flora anthology, The Sweetly Diabolic Art of Jim Flora.

Photo: Don Brockway, May 2006

Charlie Yup and pals

Detail from Flora's third children's book, Charlie Yup and His Snip-Snap Boys (1959). Charlie, who wields a mean scissors (his "Snip-Snap Boys" are paper cut-outs), is in the upper left astride Beezer, his "helicopter horse."

For fans—like us—of Flora's 1950s big-eyed figures, this was the end of the line, his last satisfying children's book on an artistic level. He wrote and illustrated 14 more, which sold well and charmed generations of young readers. But our favorites remain the first three (Fabulous Firework Family, The Day the Cow Sneezed, and Charlie Yup), all produced during the 1950s. His next book, Leopold the See-Through Crumbpicker, published in 1961, showcased an entirely different style of character illustration.

Charlie Yup is the rarest of Flora's books. It rarely turns up on Ebay or with antiquarian book dealers—and when it does, the price is lofty.

The Day the Cow Sneezed

For years we've attempted to interest publishers in reprinting Jim Flora's 17 popular children's books. At the top of our wish-list were four titles: The Fabulous Firework Family (1955); The Day the Cow Sneezed (1957); Charlie Yup and His Snip-Snap Boys (1959); and Grampa's Ghost Stories (1978). We consider these the top-tier Flora kiddie books on an artistic level—with The Day the Cow Sneezed the most outlandish of the quartet.

We've had inquiries, offers, meetings, draft agreements, proposals—and subsequent turndowns from six or seven publishers (we've lost count). Reasons vary, but they never seem to have much to do with the quality of the books. They are business decisions, which we're in no position to second-guess.

Patience has paid off, as we recently signed with Enchanted Lion Books to reprint Cow Sneezed in Fall 2010. Publisher Claudia Zoe Bedrick is a Floraphile, and depending on the success of the first reprint, she hopes to continue republishing two Flora titles a year. There is even the possibility of printing Grampa's Ghost Stories, a two-color format work which contains some of Flora's most bizarre figures—in an all-new full-color edition.

Detail, The Day the Cow Sneezed

spooky doings

Perhaps the kid dropped his bag of trick-or-treat candy (and shed his costume) sprinting for safety. Illustration from introductory chapter of A Red Skel(e)ton in Your Closet, a 1965 anthology of "ghost stories gay and grim" selected for young readers by popular film & TV comedian Red Skelton. The book contains 21 interior illustrations which are uncredited, but Flora's trademarks are unmistakable. The artist was under contract to Harcourt, Brace at the time, and in all probability was prohibited from artist attribution for illustrations in children's books issued by other publishers (this volume was a Grosset & Dunlap title). The best of the Skel(e)ton illustrations were reproduced in our recent book, The Sweetly Diabolic Art of Jim Flora.