The mischievous and diabolic art of James Flora (1914-1998):
Glimpses of rare works from the archives
and news about Flora-related projects
Tempera on heavy stock (actually, painted on the reverse of an oversized 1943 Columbia Records convention program; clean paper was rationed and scarce during World War II). The previously uncirculated and largely unseen work was first published in our third anthology, The Sweetly Diabolic Art of Jim Flora. We issued a limited edition fine art print of the work in 2009.
Spot illustration for "The Patented Gate and the Mean Hamburger," a short story by Robert Penn Warren which appeared in the January 1947 issue of Mademoiselle magazine. At the time Flora was employed at Columbia Records, but having been promoted out of the art department and focusing largely on bureaucratic tasks (much to his displeasure), he was seeking outside freelance work. His first assignment for Mademoiselle, for Robert Lowry's "Little Baseball World," had appeared in the September 1946 issue. All illustrative elements from "The Patented Gate" (and "Little Baseball World") were reproduced in our second anthology, The Curiously Sinister Art of Jim Flora.
Spot illustration, April 1946 Columbia Records Disc Digest, a monthly "commentary on the new Columbia Masterworks and popular records plus interesting features on the artists who make them." DD was the successor to Flora's popular monthly Coda, which he created for the label in 1943. Coda was seemingly "retired" when Flora was promoted from Art Director to Advertising Manager in 1945. He illustrated all issues of Coda, but very few DDs. Here's Flora's cover for the April '46 issue:
Many (but not all) of Flora's covers and spot illustrations for Coda and DD showcase a more sober side of the artist. These publications focused primarily on classical ("serious") music. Besides his well-known penchant for hot jazz—as evidenced in his wild album artwork for Columbia—Flora was a devotee of classical music and many of his Coda illustrations reflect the dignity of the genre.
Illustration from the cover of Eugene Ormandy & the Philadelphia Orchestra's 1954 Columbia Masterworks 10" LP, Richard Strauss: Till Eulenspiegels [sic] Lustige Streiche and Waltzes from Der Rosenkavalier (AL-46).
The original artwork no longer exists except on the somewhat rare (and hence very collectible) cardboard sleeve. The bland, generic typesetting is poorly juxtaposed atop Flora's iconic fine-art imagery. We can only speculate that Flora — who also specialized in mischievous typography — provided the artwork but did not design the package.
Christmas greetings Flora-style from Columbia/Okeh Records. Above: cover of the December 1942 new release flyer from Flora's then-employer. James had not yet risen to the position of art director (he would in 1943); at the time he was just nearing the end of his first year in the art department under the legendary Alex Steinweiss.
Spot illustration, Columbia Coda, August 1945. That was Flora's final year as Columbia art director, and the final year of the monthly Coda, which Flora launched in 1943 and illustrated single-handedly. In January 1946, Robert M. Jones assumed the AD role when Flora was promoted to Advertising Manager. Coda was transformed into the monthly Disc Digest, few of which featured Flora illustrations.
The above profile of Flora appeared in The Complete Guide to Cartooning (Grosset & Dunlap, 1950), by Gene Byrnes. Byrnes had a long, distinguished career as a syndicated cartoonist (Reg'lar Fellers) from 1915 to 1949.
Bandleader/clarinetist Woodrow Charles "Woody" Herman (1913-1987) rendered by Flora in the June 1946 issue of Columbia Records Disc Digest. Flora used alternating-color patterns throughout his career (see examples here, here and here). Because he was partly color-blind, skin tints were irrelevant.
Flora created the Columbia Records new release monthly Coda in early 1943 and illustrated most issues thru 1945 (after which the journal morphed into Disc Digest). The March 1944 issue is one of Flora's most satisfying on an artistic level. The cover (above) illustrates a Columbia Masterworks four-disc album (price: $4.50) of Igor Stravinsky conducting his own Le Sacre du Printemps (The Rite of Spring), described in Coda as "a ballet based on the paganistic rituals of prehistoric Russia." The 1913 work's tumultuous history (it sparked riots) is chronicled in the release notes.
