Primer for Prophets 3rd series

NOW AVAILABLE: the next four works in the Primer for Prophets screen print series. Cool Flora illustrations of the American nuclear family during the 1950s, when grocers employed stockdogs, crows fought tug-of-war over lingerie, and cigarettes were obligatory in the obstetrics ward. The images derive from a 1954 trade-only alphabet booklet that Flora illustrated for CBS-TV, depicting consumer markets for prospective TV advertisers.

The third set of prints features ECONOMIZED, NURSED, UNDERESTIMATED, and WASHED. Each work has been produced in an edition of 100, each hand-numbered and authenticated. Individual prints sell for $50, and a full set (four prints) can be obtained for $175. Full sets can be purchased via any of the single-print pages at JimFlora.com.

Series 1: Ate, Drove, Jived, and Smoked. Single prints: $60 (except Jived: $125); set: $200.

Series 2: Cooked, Groomed, Kissed, and Quaffed. Single prints: $50; set: $175.