The Day the Cow Sneezed mini-print

JimFlora.com has issued a low-cost ($25) fine art print of the cover of THE DAY THE COW SNEEZED, Flora's second kiddie book. Originally published in 1957 by Harcourt, the book was just reprinted by Enchanted Lion. Our 11" x 8-1/2" print features the complete cover art (used on both editions), including Flora's playful hand-cut letters. This is an open, unnumbered edition (i.e., there is no limit on the print run).

a little Flora brightens a room

To many who know him, our friend Takashi Okada of Tokyo is a talented graphic designer, music producer, historian, cultural connoisseur, cat lover, and gentleman. But unless you visit Takashi and his wife Tomoko's home, you might not know he has a deep Flora fixation. Takashi owns original art, album covers, Little Man Press artifacts, children's books, and fine art prints. We've long known about Takashi's love of Flora, but never having visited the Far East, we hadn't seen the shrine. The above photo was sent by our Japanese friend.

domestic disturbance

Detail, "Furnished," Primer for Prophets alphabet series, 1954. We've issued 12 letters as limited edition screen prints, but "F(urnished)" is still in the deep freeze. The full print isn't as disturbing as the above detail suggests—the husband beyond the crop hasn't lost his cool. All shall be revealed by the time we complete the series.

life in the food chain

Half-page from unfinished and untitled hand-painted children's book prototype, ca. early 1960s. The project includes ten words (e.g., "automation," "characteristic," "evident," "powerful") defined, pronounced and illustrated for young readers. A previous partial page ("fantasy") appeared on this blog in November 2008.

tail wagger

Detail, "Raided," Primer for Prophets alphabet series, 1954. We've issued 12 letters as limited edition screen prints, but "R" remains on our to-do list.

avoiding traffic

Hand-painted draft page from Kangaroo for Christmas, Flora's fifth (of 17) children's books, published by Harcourt Brace, 1962. The box of lines in the upper left indicate placement of text.

balancing act

Spot illustration, dedication page, The Day the Cow Sneezed, now back in print thanks to Enchanted Lion Books.

The first review—favorable!—courtesy the For Immediate Release (Kids) blog:

I like his habit of calling attention to certain words by putting them in all caps, nearly on every page: POW! WHAMBO! and my personal favorite KA-BLOWIE-BLAM! I also enjoy the language he uses, specific phrases such as "scrunched as flat as corn flakes." It's just plain good reading paired with some spellbinding illustrations that make this a book you won't want to miss.

creepy dinner

Topical illustration (mechanical), tempera on paper, ca. 1961. Assignment, title, periodical, and publication date unknown. The Flora collection contains dozens of such illustrations of unknown provenance. The crosshairs at the corners are printer's registration marks, used for aligning overlays and film plates.

spill in the gulf region

In 1956, Flora mocked up a proposed illustrated series about his fascination with Mexico. The storyboard, entitled Footloose in Mexico, consisted of vignettes drawn from his residency and travels south of the border. On the back of the heavy artist's board draft was handwritten, "Sketches for a magazine that never got off the ground." The identity of the failed periodical is unknown. No descriptive copy was included, just dummy lines for text placement; hence, the significance of figures such as the above are left to the imagination.

The images have never before been published or circulated. We'll post more details of the draft work in the future

sittin' (& hangin' & swingin') in a tree

Untitled, incomplete tempera and pencil drawing, ca. 1950, found in a sketchbook from Flora's Mexican period (1950-51). The ghostly shadows in the periphery reflect bleedthrough from an image on the reverse side of the page. No finished or refined version of this work has been found.

Mount Adams ascension

Mount Adams ascension, one of a series of woodcut prints the young Flora rendered for the Union Central Life Insurance Company of Cincinnati's August 1941 publication, Life Association News. The images accompanied an article entitled "Where to go ... What to do ... While you're in Cincinnati." These woodcuts have not been republished since their first appearance seven decades ago. The location of the original wood blocks is unknown.

night-sky moonswinger

With the anticipated October reprint (by Enchanted Lion) of Flora's 1957 kiddie book The Day the Cow Sneezed, we're focusing on the re-emergence of the Flora children's market. We're planning an open edition (low-cost) fine art print of Cow's playful cover, and we're proofing the above image for a planned bedroom-suitable print. The overalls-clad night-sky moonswinger appears on the back cover of Flora's 1972 Atheneum-published book, Pishtosh Bullwash & Wimple. When the proof proves proven, we'll announce the print's release. The book is not currently scheduled to be reprinted, but Enchanted Lion hopes for a long-term reprint schedule covering the entire Flora catalog.

Last year we issued a limited edition fine art print called Ferris Wheel Fireworks, depicting a spectacular two-page spread from The Day the Cow Sneezed.

Flora Mambo font

New from P22 Type Foundry:

Based on playful hand-lettering from the 1955 Jim Flora Mambo For Cats RCA Victor album cover, the set includes "Flornaments," consisting of 72 miniature figure icons (dingbats) from Flora artworks. Samples:

pink & black cats

untitled tempera & pencil on paper
found in early 1960s-era sketchbook

Henry Ford in Cetara

Henry Ford in Cetara, rough pencil drawing found in 1991 sketchpad. Cetara is in Italy. There's no refined sketches and no indication the sketch was developed into a finished work.

Flora traveled widely and artfully chronicled his globetrotting. This sketchbook contains no other images of Italy, but does contain a letter handwritten in a Mexican hospital while Flora was being treated for "over medication and loss of blood." On the preceding page was a journal entry titled "A Bum Week in Guadalajara."

The faint lines in the background are from a drawing on the reverse side of the paper.

Yee-Haw Industries studio tour

We're honored to have worked with the fine folks at Yee-Haw Industrial Letterpress, producing Flora limited edition woodcut prints (including the 1951 tour de force Railroad Town and the 1957 LP-sized Jugglers) and letterpress notecards and calendars.

Printmaker Brian Baker with Jugglers edition print (left) and vintage block (right)

Co-proprietors Julie Belcher and Kevin Bradley, along with the Yee-Haw staff, are committed professionals and we consider them friends. We're working with Yee-Haw on new projects, including a 2011 letterpress calendar based on a 1954 Flora woodcut entitled Sheffield Island, and more woodcut limited edition prints.

David Trawin of ThisIsProcess.com writes:

Last year I had the chance to check out the Yee-Haw Industries studio space/storefront in Knoxville. They were generous enough to give me the grand tour. Take a look.

Flor-riffic details:

Yee-Haw was fortunate to work with the estate of Jim Flora to print original block carvings made by the legendary artist. [ed.: below, Serenade, 1947; only proofs currently available]

[Kevin Bradley] showing drawers full of Jim Flora samples:

N.B. The above giclée proofs were produced by printmaker and Flora co-archivist Barbara Economon of JimFlora.com for planned fine art prints.

First National Bank Robbery

Detail, The Big Bank Robbery, mid-1960s tempera on board. The bank displaying the signage at right isn't actually depicted in the complete work, only a counter clerk with upraised arms holdup-style (not pictured in detail).

We issued a limited edition fine art print of the work in 2009, and one-half of the print run has been sold. Prices increase as editions sell down.

last Chance

Chance Encounter (detail above), a 1970 Flora tempera, was issued in a limited edition run of 20 in 2008. With last week's sale of print number 1/20, the edition is now sold out. It may later be offered in reduced form in print items such as cards, calendars or folios, or commissioned as exclusive, premium-priced, custom-formatted single prints produced privately at our discretion. But that's it for edition prints. Chance Encounter is our first sold out limited edition release.

brain map

Untitled tempera on board, 1964, reproduced in our second book, The Curiously Sinister Art of Jim Flora (Fantagraphics, 2007). Though ten years separate the works, certain elements are reminiscent of the 1954 RCA Victor LP Shorty Rogers Courts the Count.

"Mr. Flora, this is Aleksandr Kerensky"

Rowayton Remembered, detail of woodcut print, ca. 1974

My Brush With History
a series by the readers of American Heritage magazine
James Flora's contribution
February/March 1997 (Volume 48, Issue 1)

During the late 1940s I lived in Rowayton, a small Connecticut village, with my wife and two small children. I was the art director of Columbia Records, a job I dearly loved. In my work I had many opportunities to meet the musical celebrities of the day, Frank Sinatra, Benny Goodman, and Duke Ellington among them, and I considered myself a fairly cool cat.

Fate had blessed me with Roussie, the world's most delightful daughter. At the time she was somewhere between four and six and my regular weekend date. Every Saturday we did the chores together, visited the post office, and wound up in the town's only drugstore.

Soybel's Pharmacy was a true drugstore—no greeting cards or eyelash curlers. In the rear of the shop the druggist filled prescriptions and sold patent medicines. The front was given over to a small, gaudy soda fountain with four or five stools. George Soybel's counter was a gathering place for the town cognoscenti, and the stools were almost always filled.

Detail of Rowayton street map by Flora, 1980, depicting drugstore. The large
(15" x 23") map was issued by the artist as a signed, limited edition print of 200.
The last remaining copy in the family collection was sold last year to a local.

One cold wintry Saturday Roussie and I had finished our errands and went to cap the morning with a visit to Soybel's. We were in luck. Only one stool was occupied. A gentleman in a heavy black overcoat and a natty Borsalino hat was nursing what seemed to be a ginger ale float. I sat next to him and hoisted my daughter onto the stool beside me. While she and I were deciding what to order, George Soybel emerged and greeted us.

"Jim, I want you to meet a new resident in Rowayton," George said. I turned to the stranger, who had a pleasant, angular face, and extended my hand. He took it.

"This is Aleksandr Kerensky."

ALEKSANDR KERENSKY!

Was this the Aleksandr Kerensky who had been the first premier of the provisional Russian government after the 1917 revolution? The Kerensky who had held the fate of the world in his hands? The man who could have ushered Russia into the twentieth century, avoided the murderous regime of Stalin, saved the world from the Cold War? Who might even have been such a benign and powerful influence on the 1920s and 1930s that Hitler could never have risen to power and World War II might never have happened?

As if he could read my thoughts, he smiled and nodded several times in confirmation. Pictures of the revolution flashed through my mind. Kerensky was thirty-six in 1917, and here he was, three decades later, wrinkled but recognizable, and rather handsome.

A dozen questions stumbled behind my tongue. Why had he not been more forceful when he had the reins of power in his hands? Why had he failed to prevent Lenin from entering Russia? Why hadn't he seized and imprisoned him? What should I ask first? I opened my mouth.

"How do you like Rowayton?" was what came out.

Kerensky proceeded to tell me how happy he and his American wife were in our town. He enjoyed the peace and quiet he found here and was finding time to write, et cetera, et cetera.

A woman appeared at the door.

"I'm ready," she said, and Kerensky hopped from his stool, shook my hand, and exited.

The trouble with history is that it has a habit of rushing by us so swiftly that we don't recognize it until we see the taillights receding in the distance.